資金決済革命

決済を取り巻く環境は劇的に変化しつつあります。消費者がキャッシュに代わるより便利なものを求めていることは明らかですが、金融機関はこうしたニーズにあまり積極的に答えようとしてこなかったように思われます。一方、この分野は、金融サービスプロバイダにとっては、ブルーオーシャンのようにチャンスが広がっているといえるでしょう。先駆者として新たな決済プロジェクトを投入できる新市場の成長が期待できるからです。
 
既存の決済サービス市場は競争が激化しており、多くの決済オプションが溢れかえったレッドオーシャンです。市場参入を目指すプレーヤーが既存の市場で成功を収めようとするなら、既存の決済手段に取って代われる価値提案を創出する必要があります。 企業活動や消費者の生活により密着する方法を開発しなければなりません。そうなると、金融サービスをめぐる競争のカギは金融業界の外にあるのかもしれません。YouTubeやリッツ・カールトンのような顧客認知、Google やAmazonのような顧客行動予知などがその例です。
 
未来の個人向けの決済サービスは、デジタルネイティブ世代の日常生活における新たな情報と価値移動の基盤として、既存の電子マネーを凌駕する破壊力を持つでしょう。未来の 法人向けの決済サービスは、決済指図と契約を電子化、自動化することで、企業活動の情報と価値移動の源泉を握り、既存のサプライチェーンを革新することが期待されます。

セレントはここに、破壊的なイノベーションと「資金決済革命」の可能性を見出します。

Uncontested market space

The payments environment is undergoing dramatic change, driven by the changing behavior of payment services users. While consumers have clearly expressed a desire for something more convenient than cash, the supply side has been seemingly unwilling to meet this demand. Financial institutions have failed to provide handier and more convenient alternatives to cash. Service providers should see this field as a blue ocean – a market space ripe for pioneering new payments initiatives.

The intense competition over incumbent payments services makes that market a red ocean – a market space crowded with many existing payments options. Would-be players need to create value propositions that can supplant existing payment methods if they wish to succeed. They need to develop ways that allow them to be more intimately intertwined with the activities of corporations and the lives of consumers . Indeed, the key to competition in financial services may lie outside the financial industry, coming from services and businesses that specialize in knowing the customer such as YouTube and Ritz-Carlton.
 
At Celent, we believe that new payments services for retail customers will be a watershed, replacing existing e-money and serving as a platform for information transfer and value transfer for a digital native generation. Next-generation transaction banking services for corporate customers will enable the overhaul of existing supply chains and the exercise of tighter control over corporate information and value transfer through digitizing and liberating contracts and settlement.
 
Celent sees great potential for significant innovation and a "payments revolution" from firms willing to challenge the status-quo despite the apparent immediate obstacles.

Mobile Payments in Southeast Asia

With the rapid growth of smartphone penetration in Southeast Asia, e-commerce and mobile commerce is one of the hottest issues in the region. Not only local players but also global e-commerce players have entered into the region to expand their business. However, a number of Southeast Asian countries still have low banking account penetration rates, hence people may not have access to payment methods for e-commerce and mobile commerce. Mobile payments may be one of the solutions for e-commerce payment. With the growing popularity of e-commerce and m-commerce, mobile payments is receiving more attention than before. Not only global mobile payments players such as PayPal but also local players like MOL, Fasspay, 2C2P, Smart Money, and GCash operate business in Southeast Asia. Some Southeast Asian countries still have a relatively high level of unbanked population but mobile payments is rapidly being accepted in the region because smartphone penetration rates are growing much faster than bank account penetration rates.  Also, people can hold a mobile payments account without a banking account at some mobile payments services. However, there are some obstacles to the future growth of mobile payments in Southeast Asia. A number of people are not well aware of mobile payments services, hence mobile payments players should invest more into marketing activities, although investment in infrastructure and equipment is also important. A number of payments players are considering entering into the Southeast Asian mobile payments market, but they may face difficulties to set up their business in the region. Each country has different regulations, telecommunications infrastructure, payments infrastructure and financial environment. Players who consider entering into the market should develop strategies to fit each country’s conditions. Celent believes that mobile payments in Southeast Asia will grow strongly for the next few years because the infrastructure is already in hand and smartphone penetration is still growing swiftly. Celent will keep an eye on this trend and update the trends in upcoming reports and blogs.